For the past two days I was hanging out at the Rethink Music conference in Boston. I had lots and lots of reactions, some of which I will share here over the next little while. But the one that sticks out most is that there was so little music there. I know it was mostly about new business models, but does that mean we don’t need a kick ass soundtrack? After the first panel as the wireless mics went down and the canned hotel music came back up (I think it was actually a Muzak version of a Kenny G song (if that’s even possible) I quickly tweeted “Rethink Muzak”. To the organizer’s credit, by the end of day two, I was hearing some Afropop and other less egregiously banal selections. Thanks for listening.
This reminded me of something Wayne said about musicology conferences having very little music. I guess the same could be said for the management conferences I go to (very little discussion of actual issues faced by managers). It also reminded me that back in 2003, when I was finishing up my PhD at Boston College, I was browsing around the database enclosure for music industry info and came across a Forrester Research report complete with AUDIO! I grabbed that fast thinking “someday, I am gonna remix this!” It has languished on my hard drive ever since (though I occasionally stumble over it and always laugh at the “disks are dying” phrase – when were they ever alive???).
Back at the once active Riddim Method site, we used to talk about musical discussions about music. That’s what I love the most about music, I guess. Talking about it while its playing and learning as I listen with others. So that’s what I want to propose here. A Rethink Music Remix Project.
To kick things off, I offer my own rapid prototype called Disks Keep on Dying. (There was lots of discussion at the conference of “failing fast” and I am sure that this will fit the bill). Its a quick remix I did just layering the first bit of the audio over a track I had been working on. More importantly, I include the original Forrester Audio here for all my remixologist pals to play with. I know you can do much better than I can. Have at it. Plus, its pretty interesting to listen to a prediction about the music industry from back in 2003. Not too bad really.
Without a proper soundtrack, I can’t think at all (let alone rethink).
Thanks to the organizers and panelists for a fantastic first year. Thanks also to the hidden labor at the Hynes convention center who kept bringing those bagels and keeping us in water bottles. And most of all, thanks to all my new Twitterypals. I am hooked. Your backchannel ROCKED!